New learner identity for Chichester College Group
BRAND IDENTITY
Chichester College Group
LEARNER BRAND VISUAL/CAMPAIGN IDENTITY
Providers of Further Education are faced with some serious challenges in the UK at this time. Significant reductions in funding, but the increased need to be competitive and relevant to young and adult learners alike, creates tensions that aren’t readily resolvable.
Chichester College Group, through acquisition and merger, have developed a very strong position in the provision of FE in West and Mid Sussex and chose to consolidate their strengthened position with a new and vibrant learner-facing brand identity and campaign.
We liaised with all of the institutions in the Group to fully understand their respective offerings and audiences. We got to work to create a visual identity and treatment that could be applied to advertising, posters and prospectuses. We worked with the internal design team to fully onboard them with new approach and ensure that it worked for them too.
The new system was rolled out in Autumn 2019 and has been well received by stakeholders and students alike.
