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Limitless Bra

THE LAUNCH OF A SPORTS BRA FOR GIRLS

It’s no secret that when girls develop into young women the physical changes they undergo often deter them from enjoying being active. When Squadkit, a leading provider of sportswear for schools embarked on creating a new concept in bra engineering we aligned the launch of the Limitless Bra with a strong empowerment message.

A new look, retail website and engaging advertising campaign followed the launch of the bra.

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