BRAND CREATION | PACKAGING

Triples Premium Sausages

A FRESH NEW APPROACH TO AN OLD FAVOURITE

We’ve a long history with sausages having launched, shaped and evolved one of the UK’s most enduring sausage brands Porky Whites. However, the last huge innovation that shook the sausage category was probably when we introduced a healthier lower fat sausage called Porky Lights but that’s another big story for another time.

With sausages becoming very much-of-a-muchness, we wanted to redefine what sausages could be for a new contemporary audience. We knew we wanted to lose the plastic tray and have a sturdy recyclable card carton instead. We wanted a fresh take on a sausage product with a name and presentation like no other. To create a brand that would appeal to the vast number of solo diners amongst others that frankly don’t want six or more sausages every time they fancy a porky treat. And there’s the Gen Z customer who simply doesn’t relate to a sausage flavour named after a county in Britain and wants premium but doesn’t want to be part of the terrible food waste that comes with buying more than we need.

Introducing Triples Premium Sausages.

The innovation began with inventing the unique triangular card box that opens to reveal a triple-link of three premium sausages – perfect for a supper or a big breakfast for even the healthiest appetites. And with 85% less plastic than a conventional sausage pack, RSPCA approved meat and gluten-free, these premium bangers really are for everyone.

Watch this space. This could be the next big story!

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