Motability Operations

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MOTABILITY OPERATIONS

EMPLOYER BRANDING

Supporting every customer of the Motability Scheme is a dedicated team of Customer Experience Specialists who ensure every aspect of their car ownership is looked after. This is no ordinary role and this is no ordinary call centre. These specialists are expected to deal with everything that is thrown at them – bereavements, breakdowns, customers worried they’re going to miss important medical appointments. You name it. And that’s why Motability Operations goes the extra mile in making sure they have the right people on board. However, sometimes that selective recruitment policy can be off-putting for potential candidates.

Them Studio, who also have experience with the Motability Scheme in a different capacity, were asked to help create an employer branding piece for Motability Operations to attract, guide and ultimately secure the right candidates for these special roles. As well as creating an engaging digital campaign around the theme of ‘Be-the-best-of-your-ability’ we created a dedicated microsite specifically for the needs of budding applicants.

Within the mobile-friendly long-page website, information on every aspect of the role and the package was written and outlined by Them. We also shot a short film on how candidates had navigated through the process and the rewards they enjoyed.

This is available to see below.