Porky Whites new packaging 2019
PACKAGING | WEBSITE | PHOTOGRAPHY
Porky Whites
NEW RANGE EXTENSION, PACKAGING AND WEBSITE
2024 saw another huge step forward for British sausage manufacturer Porky Whites with a facelift on all of the packaging range first seen in its new premium and colourful guise five years earlier. The relaunched, elegant new packaging and extended range continues with the existing colour palette but now incorporates new photography of some new and old mealtime favourites.
And it’s not just the packaging that has enjoyed a makeover. The original family picture featuring the founders of the British sausage dynasty Harry and Jim White with a very young Graham and Becky White has been brought to life with a little AI help to now appear in full colour. The new website even features the iconic family moment brought to life for the first time since it was taken some 60 years ago.
Them Studio are no strangers to the world of sausages having worked with Porky Whites since the turn of the millennium. We helped conceive the Porky Whites brand way back then and have been active partners with the business since.
The growth of the Porky Whites brand has been something of a phenomenon over the years with new lines being added year-on-year including the famous Porky Lights – a lower fat range of sausages conceived by Them from some surprising numbers that appeared in routine brand research.
As the brand grows in popularity, we now see the sausages return to the butcher’s counter with a national initiative from supermarket giant Morrisons who exclusively sell Porky Whites sausages from their fresh meat counter. Of course all served up with in-store promotional displays created by Them Studio.
The new packaging was accompanied with a new Webflow of the website designed, built, and written with all new photography and moving image by Them Studio.
