Go Fitness

BRAND REFRESH | WEBSITE | PHOTOGRAPHY | MOVING IMAGE

GO Fitness

CREATING A POWERFUL, ONLINE PRESENCE FOR A BOUTIQUE OFFERING

GO Fitness are a small-group, strength-based fitness studio based in Lewes. In many respects, they stand apart from other fitness offerings but within the online space, where most clients are found, creating that distinction can be challenging.

Them Studio began the brand journey by drilling into their approach to fitness and finding ways to articulate it and in words that resonated with the broad target audience. We looked at the fear points that are common place for people who are returning to regular exercise. We filmed and interviewed a variety of their clients and produced, short and reassuring first-person accounts of how GO Fitness had made a positive impact on their lives.

We then built an entirely new, mobile-friendly, long-page, high-conversion web page, rich in features, benefits and personal stories. We led the UX design and further populated the site with our photography, moving image and engaging copy.

GO Fitness have gone from strength-to-strength (excuse the pun) and now have a fully subscribed, growing business, new and expanded premises and an award-winning reputation in Lewes for providing fitness results that really work.

As you’d regularly hear them cry during one of their sessions, “Good work guys!”